For HVAC, plumbing & electrical businesses

The AI Search Playbook a Real
HVAC Marketing Manager
Used to Hit $10M.

ChatGPT, Claude, and Perplexity are replacing Google for local service searches. This is the exact system — scoring rubric, audit tools, scripts, and templates — packaged as a Claude Skill you install in 60 seconds.

Get the Skill Bundle — $1,997 Score my business free →

▶

Loom walkthrough — coming soon

Your customers are asking AI — you're not in the answer.

The problem

✗ChatGPT recommends your competitors when someone searches "best HVAC company in [city]"
✗Google AI Overviews suppress your organic rankings without explanation
✗Your GBP, citations, and schema are sending conflicting signals to LLMs
✗Traditional SEO agencies have no idea how to fix any of this

The solution

✓12-dimension AI Search Readiness score pinpoints exactly where you're invisible
✓50-point GBP audit punch list with priority ordering
✓30-directory citation tracker that actually covers where AI scrapes
✓Claude Skill runs the full audit in minutes, not days

Everything in the Skill Bundle

One zip file. Drop it into Claude. Run audits, generate reports, and build your roadmap — all without leaving your AI chat.

hvac-ai-search Claude Skill

Drop-in zip for Claude Pro/Max/Team/Enterprise. 60-second install.

12-Dimension Scoring Rubric

Citation depth, GBP signals, schema, review velocity, and 8 more.

GBP Audit Punch List

50+ checkpoints. Prioritized by AI-search impact, not traditional SEO.

30-Directory Citation Tracker

Every directory LLMs actually pull from. NAP consistency audit included.

ServiceTitan Lead Scoring Script

Python script. Ready to run against your ST export.

Zip-Code Targeting Script

Budget allocation logic based on AI search density by zip.

Weekly Competitor Review Monitor

Runs automatically. Flags new reviews in your market.

9-Section Strategy Doc Template

Client-ready Word doc shell. Fill in audit outputs and present same day.

30-Day Implementation Roadmap

Owner, deadline, and expected impact for every action.

LLM Citation Patterns Reference

How ChatGPT, Claude, Perplexity, and Google AIO pick citations differently.

Four ways to work together

Start with a score. Go full-sprint if you're ready to move fast.

Free

AI Search Readiness Quiz

60 seconds · no card

Answer 12 questions and get your composite AI Search Readiness Score — with your 3 highest-priority fixes.

✓12-dimension breakdown
✓Top 3 priority fixes
✓$250 bundle discount included

Take the free quiz →

HVAC AI Search Skill Bundle

$1,997

one-time · lifetime access

The complete playbook — Claude Skill, all 10 tools and templates, and an optional 60-minute kickoff call. Install in 60 seconds. Run your first audit in minutes.

✓Claude Skill (zip, instant download)
✓All 10 tools, scripts & templates
✓60-min kickoff call included
✓One license per business

Tier 2

Done-with-You AI Search Audit

$4,997

one-time · 2-week delivery

We run the full 12-dimension audit, deliver a 20-page strategy doc, and walk you through it on two calls.

✓Live audit by a human operator
✓Custom 20-page strategy doc
✓Two 60-min strategy calls
✓30-day email Q&A support

Book a Discovery Call

Tier 3

90-Day AI Search Sprint

$12,500

setup + $2,500/mo · 6-mo min

Full done-for-you implementation. We build citations, optimize GBP, deploy schema, produce content, and monitor for 90 days.

✓3-week implementation sprint
✓Weekly progress reports
✓Direct Slack access M–F
★Max 4 active clients

Apply for a Slot

Frequently asked questions

Do I need a Claude subscription?

Yes — Claude Skills require a Claude Pro, Max, Team, or Enterprise plan. Pro starts at $20/month. The Skill itself has no ongoing cost.

Is this useful if I'm not a technical person?

Yes. You type prompts in plain English. The Skill handles the methodology. The Python scripts are pre-configured and run with one command — or skip them entirely and use just the audit + templates.

How is this different from hiring an SEO agency?

Traditional SEO agencies optimize for Google's 2022 ranking signals. AI search uses different signals — LLM citations, structured data, entity authority, review velocity. This playbook is built for that, not for traditional SEO.

What if it doesn't work for my market?

Email peter@ewanweb.com within 30 days. If you ran the audit, implemented the top 3 fixes, and saw no improvement in your AI search visibility, I'll refund you. I ask for your audit results so I can learn from what didn't work.

Can I use this for my clients? (agency / consultant question)

The license covers one business. If you want to use this with multiple clients, reply to your fulfillment email and ask about an agency license — I handle those individually.

How long do I have to download the file?

Your download link is good for 7 days and 3 attempts. Save it to a cloud folder the moment you receive it. If it expires, email support and we'll reset it.

The AI Search Playbook a Real HVAC Marketing Manager Used to Hit $10M.