Lead Scoring for Home Services: A Simple 0–100 Framework

Lead scoring doesn't have to be complicated. Here's a dead-simple framework that works for any home services business.

The Score (0–100)

Assign points for each factor when a new lead comes in:

Total max: 100 points

What the Score Means

• 80–100 (Hot): Call immediately. These convert at 40%+.
• 60–79 (Warm): Call within 2 hours.
• 40–59 (Cool): Send email, follow up tomorrow.
• Below 40 (Cold): Automated nurture sequence only.

How to Apply This

You can do this manually in a spreadsheet, or use a tool like GAflow that scores every lead automatically when they submit your web form. Either way — just start scoring. The contractors who prioritize leads close more jobs with the same number of phone calls.