Finally, Banking Analytics That Make Sense

See exactly how your marketing drives account openings, loan applications, and member growth. Track complete customer journeys from first click to account opening with advanced attribution models.

847%

Average ROI Increase

34%

Better Attribution Accuracy

$91K

Hidden Revenue Found

12 Days

Average Customer Journey

Real-Time Banking Performance

Updating every 30 seconds

Account Openings

3,247

+23% vs last month

Loan Applications

1,847

+18% conversion rate

Digital Engagement

67.3%

+15% mobile sessions

Marketing ROI

847%

Using Shapley Attribution

Complete Customer Journey Tracking

Banking Customer Journey

Initial Awareness

First touchpoint with your brand

47,382

visitors

Product Interest

Engaged with specific products

12,847

27.1% conversion

Application Started

Began account/loan application

8,239

17.4% conversion

Account Opened

Successfully became a member

3,247

6.9% total conversion

AI-Powered Insights

• Biggest drop-off: 72.9% of visitors don't engage with products - optimize your value proposition

• Best opportunity: 64.2% of applicants complete - focus on driving more applications

• Recommended action: A/B test your product pages to increase engagement from 27.1% to 35%

Channel Performance

Email Marketing Best ROI

847% ROI

123 accounts opened • $42K attributed revenue

Google Ads

623% ROI

247 accounts opened • $67K attributed revenue

Branch Referrals

445% ROI

156 accounts opened • $98K attributed revenue

Facebook Ads

289% ROI

189 accounts opened • $52K attributed revenue

Advanced Attribution Models

See the true impact of every marketing touchpoint with AI-powered attribution models designed for banking customer journeys.

Revenue Attribution Comparison

Shapley Value Attribution AI-Powered

$547K

Game theory model that fairly distributes credit based on marginal contribution of each touchpoint

Confidence: 94% +19% vs Traditional

Data-Driven Attribution

$523K

Machine learning model trained on your historical banking conversion data

Model Accuracy: 89% +14% vs Traditional

First/Last Touch (Traditional)

$347K

What most banks use - misses 70% of customer journey touchpoints

Accuracy: 65% -36% Revenue Blind Spot

Your Hidden Revenue Opportunity

$200K Annual Revenue

Currently hidden by traditional attribution. Switch to Shapley Value model to unlock this revenue and optimize your marketing spend.

Real Customer Journey Example

Google Search Discovery

Organic

"Best auto loan rates credit union"

Traditional: 100% credit | Shapley: 18% credit

Facebook Ad Retargeting

Paid Social

Targeted ad for auto loans, clicked to rate calculator

Traditional: 0% credit | Shapley: 22% credit

Email Nurture Campaign

"Ready to save on your auto loan?" - clicked to application

Traditional: 0% credit | Shapley: 28% credit

D12

Branch Visit & Conversion

Conversion

Completed $28,500 auto loan application at branch

Traditional: 0% credit | Shapley: 32% credit

$2,850

Revenue Generated

Marketing Touchpoints

Live Banking Activity & AI Recommendations

Real-Time Account Openings

Live

Auto Loan Approved

Seattle, WA • $24,500 • Email → Google → Branch

+$2,450 LTV

2 min ago

Business Checking Opened

Portland, OR • $15K initial deposit • Facebook → Website

+$4,200 CLV

5 min ago

Mortgage Pre-Approval

San Francisco, CA • $750K • Email → Google → Branch

+$18,500 LTV

8 min ago

AI Marketing Recommendations

High-Impact Opportunity

Your email campaigns convert 67% better than industry average for auto loans. Increase email budget by 40% to capture $47K additional revenue.

+$47K Potential

Attribution Blind Spot

Your Google Ads appear less effective because you're missing 73% of multi-touch journeys. Switch to advanced attribution to see the full impact.

+$91K Hidden

Audience Optimization

Ages 28-35 in Seattle metro show 89% higher mortgage interest. Create targeted campaigns for this high-value segment.

+34% Conversion

Timing Optimization

Business banking inquiries peak on Tuesday 2-4 PM. Shift 60% of your B2B ad spend to these high-conversion windows.

+23% Efficiency

Ready to See GAflow in Action?

Book a personalized demo tailored to your bank or credit union's specific needs

Tell Us About Your Institution

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Institution Name *

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Asset Size

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Primary Marketing Challenges (select all that apply)

Poor attribution tracking Low conversion rates Unclear marketing ROI Complex customer journeys Digital growth stagnation Competition from fintechs

Additional Context

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Scheduled Demo

30-min personalized session

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While you're here...

"GAflow revealed $91K in hidden revenue we never knew existed"

— Sarah Johnson, Marketing Director, Community First Bank

"Setup took 5 minutes, insights appeared within 48 hours"

— Mike Chen, VP Digital, Heritage Credit Union

"Finally understand which marketing actually drives accounts"

— Lisa Rodriguez, CMO, Mountain Valley Bank

✅ 30-minute session • ✅ Customized to your bank • ✅ No sales pressure

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847%

Average ROI increase with advanced attribution

5 min

Setup time - connect your existing tools

$91K

Average hidden revenue discovered

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