See how banks and credit unions across the country use GAflow to optimize conversions, reduce costs, and drive measurable revenue growth through better analytics.
Online account opening conversion rate was stuck at 1.8%, well below industry average. Mobile abandonment was particularly high at 87%.
Implemented GAflow to track complete customer journeys across mobile, web, and branch touchpoints. Identified key friction points in account opening process.
"GAflow showed us exactly where we were losing customers. The mobile experience was broken in ways we never realized. Within 3 months of fixing the issues GAflow identified, we saw our best account opening numbers in 5 years."
"Discovered 73% of new members started their journey on mobile during evening hours, leading to mobile-first optimization."
"Found that 60% of customers abandoned at income verification step. Simplified to optional field, completion rate doubled."
"Discovered local businesses preferred phone support during applications. Added callback feature, conversions increased 340%."
"Learned customers were most likely to abandon after 12 minutes. Added progress indicators and save-for-later feature."
"Members wanted instant pre-approval. Reduced process from 24 hours to 10 minutes, auto loan applications tripled."
"Different age groups preferred different onboarding approaches. Personalized experiences increased adoption across all segments."
Banks that see the best results have specific goals: increase account openings by X%, reduce loan abandonment by Y%.
Success requires marketing, IT, and operations teams working together on optimization initiatives.
Banks that implement GAflow recommendations quickly see results faster and build momentum for ongoing optimization.
Start your 14-day free trial and see what GAflow can reveal about your customer journeys.
No credit card required • Setup assistance included • Results in 48 hours