Google Analytics works great for e-commerce, but banking requires specialized analytics that understand regulatory requirements, customer privacy, and complex financial journeys. Here's why GAflow was built specifically for financial institutions.
Google Analytics doesn't meet FFIEC, GLBA, or state banking privacy requirements. Banks need compliant analytics that don't expose customer data to third parties.
GA tracks page views and sessions, but can't measure loan application completion rates, account opening funnels, or cross-selling opportunities.
Banking customers expect maximum privacy. GA shares data with Google's advertising network, creating privacy and trust issues.
Banking decisions take months. GA's 90-day attribution window misses critical touchpoints in mortgage and business loan journeys.
Knowing someone viewed your mortgage page doesn't tell you if they're qualified or likely to apply
GA goals can't track complex banking processes like KYC verification or loan underwriting steps
90-day attribution window misses 67% of mortgage customer touchpoints
Requires extensive development work and still doesn't provide banking-specific insights
| Feature | Google Analytics | GAflow Banking |
|---|---|---|
| Banking Compliance |
❌
Not FFIEC compliant
|
✅
FFIEC, GLBA, SOC 2
|
| Account Opening Tracking |
⚠️
Basic goal tracking
|
✅
Step-by-step funnel analysis
|
| Loan Application Funnels |
❌
No banking-specific tracking
|
✅
Mortgage, auto, personal loans
|
| Attribution Window |
⚠️
90 days maximum
|
✅
12+ months for complex journeys
|
| Customer Privacy |
❌
Data shared with Google
|
✅
Bank-owned data
|
| Cross-Channel Tracking |
⚠️
Digital only
|
✅
Branch, phone, digital unified
|
| Real-Time Alerts |
❌
Basic automated insights
|
✅
Banking-specific alerts
|
| Implementation Time |
⚠️
Weeks for custom setup
|
✅
24 hours with banking presets
|
| Cost |
✅
Free (with limitations)
|
⚠️
Paid (ROI typically 300%+)
|
"Someone visited our mortgage page 47 times over 3 months, but we can't connect it to the application they submitted."
"Sarah researched rates on mobile, used our calculator, visited a branch, then submitted her application. Total journey: 73 days, 23 touchpoints."
"We see business banking page traffic but can't track which businesses actually open accounts or why they abandon."
"Local businesses research online, 60% call first, then 34% visit branches. We optimize each step for better conversion."
"We know customers log into online banking but can't identify the best moments to offer additional products."
"Checking account customers who use mobile deposit are 3x more likely to accept credit card offers within 30 days."
No need to remove existing tracking. Run both systems in parallel during transition.
We'll help import your existing GA data to maintain historical context and trends.
Add GAflow's banking-specific tracking for deeper insights you couldn't get before.
Side-by-side comparison shows the additional insights GAflow provides over GA.
"Our GA showed 3.2% conversion, but GAflow revealed the actual banking journey had 23 touchpoints we weren't tracking."
"67% of our digital conversions actually started with a branch interaction that GA couldn't see."
"We discovered GA was collecting PII we shouldn't have been sharing with third parties."
"GAflow showed us which loan products had the highest abandonment rates and exactly where customers dropped off."
"Google Analytics told us what happened, but GAflow tells us why and what to do about it. The banking-specific insights are invaluable."
"Within 3 months of switching from GA to GAflow, we increased loan conversions by 58% and saved $180K in compliance costs."
"Finally, analytics that our compliance team actually approves of. No more worrying about customer data going to Google."
Stop forcing generic tools to work for banking. Get analytics built specifically for financial institutions.
No credit card required • Run alongside Google Analytics • FFIEC compliant