Analytics for
Credit Unions

Grow your membership and strengthen member relationships with analytics built for credit unions. Track member acquisition, optimize loan applications, and improve digital banking adoption—all while maintaining your cooperative values.

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Credit Union Growth Challenges

2.1%

Member Growth Rate

Credit unions struggle with slow membership growth compared to digital-first competitors offering streamlined onboarding.

42%

Digital Adoption Gap

Many members still prefer in-person banking, creating challenges for digital service adoption and operational efficiency.

$890

Member Acquisition Cost

Limited marketing budgets require maximum efficiency in member acquisition and retention strategies.

Built for Cooperative Banking

Member Journey Optimization

  • Track member applications from eligibility check to account opening
  • Optimize field of membership qualification processes
  • Analyze referral program effectiveness and member advocacy
  • Measure community outreach and partnership impact

Success Story: Teachers Credit Union

Increased new member acquisition by 73% by identifying that 60% of visitors abandoned the eligibility verification step.

Result: Simplified eligibility check, added progress indicators

Member Lifecycle Analytics

Track member engagement from onboarding through loan applications, account upgrades, and long-term relationship building.

New Members
+18% this quarter
Digital Adoption
67% mobile usage

Loan Optimization for CUs

  • Auto loan application funnel analysis and optimization
  • Mortgage pre-approval process tracking
  • Personal loan conversion rate improvements
  • Member cross-selling analytics for additional products

Features Built for Credit Unions

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Field of Membership Tracking

Monitor eligibility verification processes and optimize SEG acquisition strategies.

🤝

Member Referral Analytics

Track and optimize member-to-member referral programs that are core to credit union growth.

🏛️

Branch & Digital Integration

Understand how members move between digital and physical touchpoints for personalized service.

Trusted by Credit Unions Nationwide

73%
Increase in new member acquisition
— Regional Teachers CU
$1.2M
Additional loan volume in 12 months
— Municipal Employees CU
89%
Member satisfaction with digital banking
— Healthcare Workers CU

Credit Union Compliant & Secure

🏛️

NCUA Compliance

Meets National Credit Union Administration requirements

🔒

Member Privacy

Full compliance with federal privacy regulations

⚖️

Fair Lending

Analytics support fair lending compliance monitoring

🛡️

Data Security

Credit union grade security and data protection

Grow Your Credit Union Membership

Join credit unions nationwide using GAflow to increase member acquisition and improve digital banking adoption.

No credit card required • Designed for credit unions • NCUA compliant