Optimize Every
Loan Application

Stop losing qualified borrowers to complex application processes. GAflow's loan funnel optimization identifies every friction point from pre-qualification to closing, helping banks increase loan conversions by up to 58%.

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The Loan Application Challenge

76%

Mortgage Abandonment

Qualified borrowers abandon mortgage applications due to complex processes

18

Average Steps

Typical loan application has too many steps and decision points

$3.2K

Cost Per Loan

High acquisition costs due to poor funnel conversion rates

45

Days to Close

Slow processes lose customers to faster competitors

Optimize Every Loan Type

🏠

Mortgage Optimization

  • Pre-qualification to application completion tracking
  • Document upload and verification bottlenecks
  • Appraisal and underwriting process optimization
  • Closing timeline acceleration insights
🚗

Auto Loan Funnels

  • Instant pre-approval process optimization
  • Dealer partnership integration tracking
  • Rate shopping behavior analysis
  • Same-day funding conversion optimization
💳

Personal & Business

  • Personal loan application simplification
  • Small business loan process tracking
  • Credit line and equipment financing
  • SBA loan pipeline optimization

Advanced Loan Analytics

Step-by-Step Funnel Analysis

Track every interaction from initial interest to loan funding. Identify the exact step where borrowers abandon applications.

Real-Time Friction Detection

Automated alerts when abandonment rates spike or new friction points emerge in your loan processes.

Borrower Journey Mapping

Complete view of borrower interactions across mobile, web, branch, and call center touchpoints.

Loan Funnel Dashboard

Application Started
1,247
Income Verified
911
Documents Uploaded
673
Approved & Funded
524
⚠️ Alert: 19% drop at document upload
Recommend simplifying document requirements

Proven Results Across Loan Types

Regional Bank: Mortgage Optimization

Identified that 67% of borrowers abandoned applications at the income verification step. Simplified the process and added progress indicators.

Conversion Rate
+58% improvement
Time to Close
-12 days average

Credit Union: Auto Loan Success

Discovered that mobile users had 3x higher abandonment rates. Optimized mobile experience and added one-click pre-approval.

Mobile Conversions
+89% increase
Loan Volume
+$2.3M monthly

Get Started in Days, Not Months

1

Connect Your Systems

Simple integration with your existing loan origination system

2

Map Your Funnels

Automatically detect all loan application touchpoints

3

Identify Issues

Get immediate insights into conversion bottlenecks

4

Optimize & Grow

Implement changes and track improvement in real-time

Integrates with Your Loan Systems

Works with popular loan origination systems and core banking platforms

Encompass

Mortgage LOS Integration

nCino

Commercial Lending

Fiserv

Core Banking Platform

Jack Henry

Digital Banking Suite

Start Optimizing Your Loan Funnels Today

See exactly where borrowers drop off and get actionable insights to increase loan conversions.

No credit card required • Integrates with major LOS platforms • See results in 48 hours