Understand the complete customer experience across all banking touchpoints. GAflow's advanced journey mapping reveals hidden opportunities to improve customer satisfaction, reduce friction, and increase lifetime value by up to 89%.
Customers interact through mobile apps, websites, branches, ATMs, and call centers—but banks can't see the complete picture.
Modern banking customers start research on mobile, apply on desktop, and complete in-branch—losing attribution at each step.
Banking decisions take weeks or months, involving multiple research sessions and comparison shopping across competitors.
Business banking and family financial decisions involve multiple people, making journey tracking even more complex.
Customers research rates online but can't track back to original ad source
Cross-device and cross-session tracking fails
Mobile-to-desktop handoffs lose customer context
Branch and digital touchpoints not connected
"mortgage rates near me"
Mortgage rates page • 3 min session
Used mortgage calculator
Clicked "First-time homebuyer" email
Started but didn't complete
Spoke with loan officer
Received document checklist
Downloaded app, created account
Full mortgage application completed via mobile app
Stop missing critical touchpoints. Get complete visibility into customer journeys and optimize every interaction.
No credit card required • Cross-channel tracking • Privacy compliant